07
Jun
Identity Determines Value
Our real value comes from the identity we choose to prioritize.
4 min read
Recent writings
24
May
The Nature of Work
A handy little framework for explaining why everyone does what they do.
4 min read
10
May
You Are Not This Body
Most identities are defined as affirmations. This is not.
2 min read
09
May
How The Decoy Pricing Calculator Works
Here's how the math works.
1 min read
09
May
Introducing The Decoy Effect Calculator
Helping solo creators and service businesses psychologically price their products.
2 min read
09
May
The Decoy Effect
It shows up everywhere, it's incredibly useful, and here's how it works.
3 min read
17
Apr
Talking To Tech Doesn't Work
People refuse to talk to cell phones and their assistants like Siri or Alexa in public. What gives?
3 min read
04
Apr
Learning From Illusion
Being a reflective person is difficult. Here's how to make it easy.
4 min read
22
Mar
Keep The Main Thing The Main Thing
Complicating the middle is the result of going deeper: if you're going to dig, you're inevitably going to create a bit of a mess.
4 min read
20
Mar
Why People With Money Make Terrible Decisions (Pt. 2)
When we work on our weaknesses, we make it easy for our strengths to shine.
3 min read