Recent writings

07
Jun

Identity Determines Value

Our real value comes from the identity we choose to prioritize.
4 min read
24
May

The Nature of Work

A handy little framework for explaining why everyone does what they do.
4 min read
10
May

You Are Not This Body

Most identities are defined as affirmations. This is not.
2 min read
09
May

How The Decoy Pricing Calculator Works

Here's how the math works.
1 min read
09
May

Introducing The Decoy Effect Calculator

Helping solo creators and service businesses psychologically price their products.
2 min read
09
May

The Decoy Effect

It shows up everywhere, it's incredibly useful, and here's how it works.
3 min read
17
Apr

Talking To Tech Doesn't Work

People refuse to talk to cell phones and their assistants like Siri or Alexa in public. What gives?
3 min read
04
Apr

Learning From Illusion

Being a reflective person is difficult. Here's how to make it easy.
4 min read
22
Mar

Keep The Main Thing The Main Thing

Complicating the middle is the result of going deeper: if you're going to dig, you're inevitably going to create a bit of a mess.
4 min read
20
Mar

Why People With Money Make Terrible Decisions (Pt. 2)

When we work on our weaknesses, we make it easy for our strengths to shine.
3 min read